Chris McMillen’s greatest strength is seeing opportunity where others don’t. It’s how Mass was born, and it’s how we grow. He knows marketing is not a magic trick; to be effective, it takes a clear message told to a particular audience in the way they want to hear it. Chris’s expertise is in websites, mobile apps, search engine optimization and all things digital, but he recognizes that these mediums are only the basis of a solid approach to making clients and customers aware and encouraging them to act. Chris is the Hatter at our tea party.
With an abundant knowledge and experience in the design and marketing industry, Chris brings a wealth of knowledge and leadership to Mass Enthusiasm. Chris is a graduate of the University of Arkansas at Little Rock with a BS in Computer Science. He is also a lifetime member of Psi Chi - The National Honor Society in Psychology. In his off time, Chris can be found taking care of his three beautiful children, setting a positive example for students through the Dunbar Mentoring program and being an active participant in local community outreach programs.
Chris Ho is equal parts artist and pragmatist. A rare combination in an account management role, to be sure, and one that is beneficial not only to Mass Enthusiasm but, most importantly, our clients. It takes someone with vision to have a big idea AND discern how it will work. In Chris’s case, he’s made big ideas happen for TME Corp, Malvern National Bank, Little Rock Diagnostic Clinic and Sterile Compounding to name a few. In fact, he does it for ME every day. In the Story of ME, Chris is our own Cheshire Cat.
A 20-year veteran of the advertising industry, Chris is a graduate of the University of Central Arkansas with a BFA in graphic design. Chris opened his own design firm in 1996 as web designer and developer, worked for two large advertising agencies in Little Rock and has played a key-role in developing Internet solutions and brand building campaigns for several national companies. Chris also was the recipient of a Best of Show Addy Award in 2009, marking the first website to have been handed this award.
Jason Rogers is Mass Enthusiasm's resident redneck hipster. As our art director, he works closely with the creative team to envision our clients’ brands by generating creative ideas and concepts. Anything goes with Jason, but he always tailors his designs toward the best expression of a client’s brand. He’s our story’s Caterpillar, and we never know what sage words he’ll have for us next.
Jason has been in the design and marketing business for more than 10 years and has a strong background in branding and identity design for local, national and global corporations. An artist since he could hold a crayon, if you catch him without a pencil or a computer mouse in his hands, he's probably playing with his beautiful daughter, Hadlee, or tasting the newest restaurants in town.
On the technology development is Andrew Sever, Mass Enthusiasm's senior web developer, who is a full-stack programmer that works in front-end, server, web application, mobile apps, UIX development and other platforms. Before he became part of ME’s story, Andrew was an independent developer, which allowed him to cultivate a wide range of skills that are responsive, flexible and timely to interactive needs. Andrew’s real passion is spending time with his son, daughter and wonderful wife.
Rounding out our technology development team is John Slaughter, who is responsible for the production, modification and maintenance of client websites and web application’s user interfaces. John works closely with ME’s designers and server-side developers to implement and deliver complex, interactive and database-driven websites, but mainly, John is the calm in the storm that is advertising. He’s one sharp cookie; John was on the Chancellor’s List at the University of Arkansas at Little Rock, earned a Hathaway Endowed Scholarship and studied abroad in Yucatan, Mexico, among other accomplishments. When he’s not coding, he’s reading about it. John is the Lory in the Story of ME.
Keegan Wright keeps an eye on the fine details and the big picture. As digital media manager at Mass Enthusiasm, Keegan supports and expands the growing online media team at Mass Enthusiasm and coordinates, monitors and reports to clients on their search marketing and online media buying on social media platforms like Facebook and Twitter. Keegan earned certificates in Google AdWords and Bing, is experienced with Facebook, Twitter and YouTube advertising, and many other platforms. Prior to joining Mass Enthusiasm, he was a senior technical advisor for an electronics company as well as a police officer in Maumelle (we watch our Ps and Qs around him, but for the most part, he’s a good guy). Keegan makes his home in Maumelle with his wife and two kids.
Cari graduated from The University of Oklahoma in 2013, obtaining her Bachelor's degree in advertising and specializes in brand development & social media marketing. Since moving to Hot Springs, she has found a passion for working with small businesses and within the community at large.
A Google Partners Specialist and Bing certified, Cari’s mission is to help businesses seamlessly integrate digital media into predominately traditional advertising campaigns (aka IMC). By working alongside major powerhouses like The University of Oklahoma, GameStop, bareMinerals and Stash Tea, as well as several other well-known businesses in the Midwest, Cari has gained a comprehensive understanding of many business types and takes pride in her ability to maneuver and optimize social media and digital assets - no matter the budget.
A native Arkansan, Baxley graduated from the University of Arkansas with a degree in History. He brings a keen eye for detail from working as an editor for publications in New York City and Taipei. A lifelong love of tech and a desire to return to Arkansas lead him to exchange lines of copy for lines of code, and he now specializes in creating impeccable websites. When away from the computer, Baxley enjoys spending time with his wife and son and cheering on the Razorbacks.
Tina McMillen wears many hats as Mass Enthusiasm's social media strategist, but her approach to connecting with audiences is seamless. In addition to developing content strategy, creating brand awareness, generating inbound traffic and cultivating leads and sales, Tina helps lead ME to a bright future. In the Story of ME, Tina is our Eaglet.
As a pioneer in social media, Tina manages social networking plans to help our clients funnel word-of-mouth marketing and create relationships that contribute to their long-term success.