Our purpose is to help our clients fulfill their purpose. We do whatever it takes to help our clients uncover their true mission and goals and then unleash them to the marketplace. With an extensive list of capabilities and disciplines, we will build a consistent and successful campaign to further your brand.
Social Media
Connect With Your Customers On A Whole New Level
Social media are primarily Internet and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. In short, social media is a "connection" tool.
Users who are researching products often use other consumers' opinions when making buying decisions. People with health care challenges will find online forums to learn about their conditions. Consumers passionate about their car or sport will use online forums to connect and discuss.
- Social Media is often viewed as just another marketing channel: It is of course so much more; it is a completely different approach to interacting with consumers and customers. Of course, you can advertise in a social media environment, but the true return on investment comes from developing connections, creating content to be shared and talking and listening directly with consumers.
- It does not fit into current structures: True social media falls somewhere between marketing, PR, communications, content production and web development. No one is quite sure whose responsibility it is and who should ultimately deliver their organization's social media strategy.
- Communities and content are global: Users of social media connect, consume, and share content globally with little care for international borders. Marketing and PR departments and objectives are set up nationally or regionally. Very few organizations have a truly international structure and perspective.
- Social media needs a long term approach: To build community, distribute content, or get people actively involved in an application takes time. Marketing and PR work on short time frames and are wedded to sets of individual campaigns or short term objectives. Social media is not a campaign, it's a permanent approach.
- A unique strategy: You book advertising and it's guaranteed to work. For example, you book a web campaign on page views and you keep going until you reach your goal. This is what advertisers call a push medium, i.e. you choose when people see it. Social media is a pull medium; usage and interaction are totally dependent on the user's choosing to do so. If it's not relevant or lacks creative brilliance it will not work.
- The metrics are new: Companies are used to the big numbers of advertising, but these numbers are different. Advertising is measured in booked exposures, i.e. page views, while social media is measured in direct interactions, i.e. number of friends, number of views or number of users. These numbers will always be smaller, but not necessarily any less of a measure of success.
