Services

Mass Enthusiasm is a full-service marketing communications agency located in Little Rock, Arkansas, but what does that really mean?

Not so long ago, it was enough to place an ad on the radio or television, in the newspaper, or on a billboard along the highway to make people aware of your business. Today, there are so many ways people get information – and so many businesses and organizations trying to give you that information – it can be difficult to navigate through the clutter.

At ME, we clear away that clutter, and we do that with interactive marketing communications.

We cut our teeth on websites, but today, Mass Enthusiasm is making marketing interactive.

Interactive marketing communications is a way to identify and utilize the most effective ways to reach your audience. Our purpose at Mass Enthusiasm is to help clients maximize their purpose. We do what it takes to uncover your true mission and goals, develop a strategic plan and launch it into the marketplace.

Mass Enthusiasm is made up of a team of professionals across the marketing, communications, creative, interactive, public relations, advertising and social media industries. With our extensive capabilities, we create successful, achievable and consistent campaigns to further your brand.



Marketing

At Mass Enthusiasm, marketing is the strategy of identifying and communicating to audiences based on their needs and satisfaction. Effective marketing creates demand. Mass Enthusiasm is a strategic marketing and design firm that specializes in all marketing communications and marketing management services. Our objective is to provide marketing services to clients that generate positive results. We work with you to outline a strategic marketing plan that best meets your organization's marketing objectives and goals.




Creative

Creative is the artful approach to a client’s campaign, which includes branding such as logos and taglines; print, radio, television, outdoor and online advertising; collateral items such as brochures, invitations and direct mail as well as collateral items such as t-shirts, canopies and other premium items.

Brand Identity

We take your vision for your organization and make it a reality. With a crazily-creative and unique art, design and copywriting team, Mass Enthusiasm will work with you to create an identity that encapsulates who you are.




Advertising

Planning, development and execution of paid announcements through print, broadcast, outdoor and online outlets.




Public Relations

The art of promoting goodwill between our clients and your audiences, Mass Enthusiasm utilizes public relations as the foundation of a solid, effective and measurable marketing campaign. As defined by the Public Relations Society of America, public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

That means your organization tells its story to your audiences who want to listen. Whether it's through broadcast, print, online or grassroots outlets, public relations is the best way to raise awareness of your organization, motivate audiences to reach out to you and create a positive reputation.




Web Marketing

A strategy that uses the Internet to deliver your messages to your audiences; specifically, search engine marketing, optimization and content strategy. Here are some of our web marketing strategies:

SEM (Search Engine Marketing)

A form of Internet marketing that promotes your website by increasing its visibility in search engine results pages  through optimization and advertising. Search enging marketing may also utilize search engine optimization as part of its strategy as well as pay-per-click listings.

SEO (Search Engine Optimization)

We make sure your website attains a high ranking for the keyword phrases that will produce the greatest profit for you. We do this through in-depth keyword analysis combined with the highest level of commitment to placing your website above your competitors on the major search engines with our SEO services.

Content Management

Tired of having to pay for every little change to your site? Tired of heavy cumbersome over priced and difficult to use content management? With a CMS it's easy and affordable to update your site from any computer at any time, day or night. A CMS puts the control in your hands. Our CMS is as easy as using Microsoft Word®. Not only will you be in control, but you will also receive full support of this system should you have any questions.

Email Marketing

Stay in front of your customers by creating e-newsletters that provide targeted offers and news. E-newsletters can help strengthen your customer base while helping you acquire new customers. At Mass Enthusiasm, we provide state-of-the-art email marketing services for all types of organizations. We can help you assemble a list from contacts you already have or develop a distribution list from scratch - all while increasing your customer reach. Our email marketing services include message setup and detailed testing for plain text, HTML and hosted formats. With full opt-in and opt-out campaign managementm detailed message delivery and click-through reporting, you can see just how successful your message is when reaching your audiences.




Technical Development

The process of creating and building Internet-based site and applications, Mass Enthusiasm uses the following tactics to help your organization shine:

Web Accessibility

Web accessibility means that people with disabilities can use the Web. More specifically, this means that people with disabilities can perceive, understand, navigate, interact with and contribute to the Web. Web accessibility also benefits others, including older people with changing abilities due to aging. All of our sites are coded to web standards with all users in mind.

Website Analytics

Learn more about where your site's visitors come from and how they interact with it. We help you get the information you need to create better ads, strengthen your marketing initiatives and create higher-converting websites.

Web Consultation

Mass Enthusiasm provides critical strategy development consulting services as it pertains to your web and marketing needs. You will know that the recommendations we make are unbiased and in your best interest.

Application and Custom Application Development

Mass Enthusiasm develops web apps tailored to the your specific business requirements. We deliver rich internet applications combining our solid cross-domain experience, technological expertise and an established development methodology.

Web Design and Hosting Services

Not only can we build your site, we can host it, too. When you work with Mass Enthusiasm, you get the entire package. We will build, host and support your project every step of the way.

Web Marketing and Sales Applications

Mass Enthusiasm can customize programs for lead management applications, campaign management, traffic management, sales management, business opertations, inventory applications, process management, scheduling applications, order tracking - virtually anything you need to make your organization run well.




Media Placement

Mass Enthusiasm researches, negotiates and purchases of space in print and online outlets as well as time in broadcast outlets to best reach your audiences when they are reading, watching, listening and surfing the Internet.




Social Media

With social media, you can connect with your customers on a one-to-one level.

Social media includes primarily Internet and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. In short, social media is a "connection" tool.

Users who are researching products often use other consumers' opinions when making buying decisions. People with health care challenges will find online forums to learn about their conditions. Consumers passionate about their car or sport will use online forums to connect and discuss.

Social Media is often viewed as just another marketing channel: It is of course so much more; it is a completely different approach to interacting with consumers and customers. Of course, you can advertise in a social media environment, but the true return on investment comes from developing connections, creating content to be shared and talking and listening directly with consumers. Consider this:

  • It does not fit into current structures: true social media falls somewhere between marketing, PR, communications, content production and web development. No one is quite sure whose responsibility it is and who should ultimately deliver their organization's social media strategy.
  • Communities and content are global: users of social media connect, consume, and share content globally with little care for international borders. Marketing and PR departments and objectives are set up nationally or regionally. Very few organizations have a truly international structure and perspective.
  • Social media needs a long term approach: To build community, distribute content, or get people actively involved in an application takes time. Marketing and PR work on short time frames and are wedded to sets of individual campaigns or short term objectives. Social media is not a campaign, it's a permanent approach.
  • A unique strategy: You book advertising and it's guaranteed to work. For example, you book a web campaign on page views and you keep going until you reach your goal. This is what advertisers call a push medium, i.e. you choose when people see it. Social media is a pull medium; usage and interaction are totally dependent on the user's choosing to do so. If it's not relevant or lacks creative brilliance it will not work.
  • The metrics are new: Companies are used to the big numbers of advertising, but these numbers are different. Advertising is measured in booked exposures, i.e. page views, while social media is measured in direct interactions, i.e. number of friends, number of views or number of users. These numbers will always be smaller, but not necessarily any less of a measure of success.