Big Rock Yoga

Challenge

A yoga instructor from Central Arkansas, was seeking a new location and identity for her yoga studio.  Wendy was relatively new to marketing but knew what she wanted.  The task was to take her idea and flesh out a logo, online presence, social media campaign and interior design of her studio. 

Solution

Identity

Starting with her identity was key, and we used a paint swoosh to represent the downward dog position in yoga. The logo was complimented with a mountain top with colorful sun rays coming off of it. We continued this process by establishing an extensive color palette that best fit Wendy's personality and used this palette throughout all of Wendy’s marketing materials.

Social Media

We setup and customized Facebook and Twitter to match the new brand. We design monthly promotions featured on both her social media outlets and website, which made a significant impact in launching her new yoga studio as well as ongoing efforts to bring awareness of current deals and promotions. This increased her customer base and loyalty. 

Print Collateral

Business cards, class cards, postcards and tri-fold brochures were all created using the new BRY theme.

Website Development

As we moved onto the development side of creating Big Rock Yoga's web presence, it was important that the site be responsive. Building a custom responsive framework allowed us to have full control over the look of every page on any device, with subtle changes playing a big part. We also built a custom Interactive Tile™ module, which allows Wendy to customize content shown on the sidebar of individual pages using her content management system. The final piece was tying in with MindBody through HealCode to get her schedule up and running,then finishing off the design of the site with the same style in which her other materials were created.

As we moved onto the development side of creating Big Rock Yoga's web presence, it was important that this site be responsive. Building a custom responsive framework allowed us to have full-control over the look of every page on any device, with subtle changes playing a big part. We also built a custom Interactive Tile™ module, that allows for Wendy to customize content shown on the sidebar of individual pages, thought her content management system. The final part was tying in with MindBody through HealCode to get her schedule up and running, and finishing off the design of the site with the same style her other materials have been guided by.