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You Have To Mobile In 2017

In 2017 many of your website views will come from smaller screens. With more and more people browsing the web on their phones instead of their desktop, it is important to make sure that your business has a solid online presence.

 

In his post SEO in 2017: Mobile optimization as a competitive advantage, Marcus Miller wrote that his agency is seeing “up to 85 percent of all site sessions conducted on mobile devices.” Here at Mass we are seeing up to that amount with an average of 78 percent across all clients. This is a huge percentage of potential customers that will go somewhere else if you don’t have your mobile “A-Game” on. 

 

If those stats haven’t convinced you to make your website a priority then Google’s Mobile-First Index should. The Mobile-First Index will use your mobile website as the primary site for indexing in Google. That means the whole mobile user experience will be used to determine when and where your site should show up in search results. Your desktop site will be the drunk uncle at the birthday party - Google still knows it’s there but doesn’t want to use it to introduce your many potential customers to your brand.

 

Now that you know your business needs a shiny new website that educates people about your product, let’s take a look at a basic idea of what a great mobile experience means. 

 

Responsive

 

Google’s preferred type of website is a responsive one. A responsive website is one website that sizes to whatever screen it is being viewed on. This eliminates the need for two sites, a desktop and mobile one. Like parents, Google doesn’t like to be forced to pick a favorite kid.

 

Page Speed

 

You always want your site to load fast and this is no exception for your new mobile site. Get the information to the visitor as quick as possible to make them convert on the first visit. If you have a slow loading website your bounce rate is going to skyrocket and you will lose the business of people not willing to stare at a blank screen for more than 5 seconds.

 

Modern Practices

 

Don’t use Flash. Don’t put buttons or clickable things too close together. People are attacking these buttons and links with their fingers desperately trying to buy your product and the last thing you want is an accidental click on the wrong thing to screw up the purchase funnel or your website data. Also, don’t use Flash.

 

Conversion Items

 

Making a call to action or conversion action mobile friendly is tough. While I can fill out a form quickly with my trusty keyboard and mouse, I hate doing it on a phone…or tablet. If you need to get a lot of information I would recommend asking for it in stages to make the process easier. If the visitor decides that they should be put on your payroll because it take so long to complete an action on your site, doing it in stages will at least allow you to have some information for remarketing….you are remarketing, right?

 

This should be enough to help you have a basic idea of what you will need in a mobile site. There are a lot of technical details to make sure you have a foot up against your competitors and to make sure your visitors have the best experience possible. 

 

If you are interested in more information get in contact with us. We do websites and marketing and we do them very well. We would love to help your business grow its online presence.

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Keegan Wright

January 24,2017

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