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All Work & Some Play

When I was a child, one of my favorite things to do was go to the movies. I see that same excitement on my own children today when they slump down in a recliner at Breckenridge to see the newest animated film. 

It’s a moment of time where you lose yourself in someone else’s story, imagining that the fantastical worlds are real. This kind of magic has stuck with me my entire life, and this year I got my first chance to create my own film.

Here at Mass Enthusiasm, some of us decided to participate in the 48 Hour Film Project, a competition where participants have to create a short four to seven minute film in 48 hours. 

I led the project and our team, which we named Massive Enthusiasm Technologies Worldwide Corporation, Inc.

Although I’ve worked as an art director for numerous commercials, I’ve never filmed anything as large as a short film. I knew that the film would give Mass Enthusiasm the chance to showcase our talent for creative story telling. It would also allow us to do some team building.

All of the teams are required to draw a genre and are assigned a line of dialogue, a required character and a required prop. We got to choose between “horror film” and “buddy film”, so we made the obvious choice for a group of friends and chose "buddy" "horror".

If you’ve ever wondered what it takes to make a short film in 48 hours, below is a timeline of how we did such a daunting project in such a short amount of time.

As you can see, it was an eventful weekend. We had a lot of fun, but we also did a lot of work. We took pride in the composition of the shots and were inspired by directors like Nicolas Winding Refn, Stanley Kubrick and John Carpenter. 

We ended up with a movie that is more thriller than horror. Although we didn’t win an award, we came away with a better understanding of the magic of making movies. The team really came together and became a well-oiled machine.

As a company who typically only Art Directs commercials at most, we’ve proven that we are capable of breathing life into anything we need to create, regardless of the medium. It might have been a crazy little film, but now we are more inspired and committed to thinking out of the box for our clients to deliver marketing that is more interactive than ever.

Watch the video below. For thematic reasons, there is language that might be NSFW depending on what you do for a living. I’d recommend a good pair of headphones. Enjoy!

If you watch the gif above of me laughing, I'd love to hear what you think I said that had me and our whole team cracking up. Comment below! 

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Jason Rogers

Art Director

August 22,2016

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