Some people believe that web design starts and stops with branding. Their view is the visual identity of the brand is easily applicable to the web through the transference of common elements such as logo, colours and typography.

Indeed a lot of the traffic that will come to your website will be people who know or chose your brand in the real world. So when they arrive at your virtual world it is an ideal opportunity to reinforce it.

However, your site can do much more than mimic your identity. It can encapsulate the brand personality, whether that is inspirational, trustworthy, or authoritative. These traits were part of the reason why they chose your brand in the first place.

During the filming of Withnail and I, the director told lead actor Richard E. Grant to “stamp the celluloid”, meaning to go full pelt, not half-measure. It’s timely advice for when you want to inspire your audience and make them take action—don’t be polite, grab them by the throat—and bring your brand to life!
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Human-to-Human Design by Sharon Lee / Sharon Lee is the director of Richapplefool, the only Sydney-based design consultancy populated by chicken, cows and sheep.

Filed under: Be Seen, Be Heard by chris
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